Real Estate

Bollineni Bion

Luxury apartments in Hyderabad—live campaign landing page with CRM lead capture, plus a full marketing website in final development before production launch.

Client Overview

Bollineni Bion is a premium residential project by Bollineni Group in Hyderabad (Kondapur, opposite Botanical Garden Road)—offering luxury 2, 3 & 4 BHK apartments amid nature-inspired design, a 62,000 sq. ft. clubhouse, RERA-approved homes, and 80% open space. The client needed a campaign landing page live for paid/organic lead generation while the full corporate website is completed and prepared for deployment at bollinenibion.com.

Project Status

What I Delivered

  • Campaign landing page: High-converting single-page layout with hero, project stats, amenities, floor plans, gallery, location, and multiple enquiry / site-visit forms—optimized for mobile and paid traffic.
  • Main website (staging): Multi-section corporate site with about, why choose Bion, world-class amenities, 2/3/4 BHK floor plans, gallery, location, and contact—aligned with Bollineni Group branding and cross-linked to other group projects (Zion, Vienna, etc.).
  • Lead capture & CRM integration: Enquiry and site-visit forms connected to the client’s CRM via API so campaign leads reach the Hyderabad sales team in real time.

Technologies Used

  • Backend: CodeIgniter (PHP) — MVC structure, controllers for pages and form handling, reusable views for the main site and landing templates.
  • Frontend: HTML5, CSS3, JavaScript — responsive layouts, sliders, galleries, modals, form validation, and campaign-specific UI behaviour.
  • CRM API integration: REST API connection to the client’s CRM — site-visit, enquiry, and callback submissions with server-side validation and error handling.
  • Forms & lead workflows: AJAX/JavaScript-enhanced submissions, field validation, consent checkboxes, and structured payloads mapped to CRM fields.
  • SEO & performance: Semantic markup, meta/OG tags, location-targeted campaign URLs, WebP images, and lazy-loading for fast mobile performance.
CodeIgniter PHP JavaScript HTML/CSS CRM API REST API MySQL SEO

Challenges

  • Launch before full site: Delivering a production-ready landing page for active campaigns while the main website is still in development and staging.
  • Rich amenity & plan content: Presenting 2/3/4 BHK configurations, RERA details, clubhouse stats, and long amenity lists without cluttering mobile layouts.
  • CRM handoff: Reliable API delivery for high-volume campaign traffic with correct field mapping to the sales CRM.
  • Staging to production: Preparing the full site for deployment on the live domain without disrupting the running landing page campaigns.

Solution

  • Phased delivery: Shipped the Kondapur landing page first for live campaigns; continued development of the full site on staging for client review and upcoming production release.
  • Shared stack & branding: CodeIgniter + consistent Bollineni Group design language across landing and main site for a smooth eventual merge on bollinenibion.com.
  • Conversion-focused landing: Single-scroll page with persistent enquiry CTAs, site-visit forms, and minimal navigation friction for ad traffic.
  • CRM API pipeline: Server-side integration so all live forms post leads directly to the client CRM with validation and logging.

Conclusion

For Bollineni Bion, I built a live campaign landing page at bollinenibion.com/premium-flats-in-kondapur/ (campaigns running) and a near-complete main website on staging using CodeIgniter, JavaScript, and CRM API integration. Production deployment to bollinenibion.com is the final step—giving Bollineni Group a full digital presence for luxury apartments in Hyderabad alongside their Chennai and Bangalore projects.

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